Post by account_disabled on Dec 20, 2023 16:45:18 GMT 8
The growing interest in local consumption - accentuated by the pandemic -, together with the need to design effective proximity marketing strategies that bring the consumer closer to the physical point of sale and e-commerce, have revealed the need to provide the market for new technological developments based on valuable data. Although data is essential, it is not sufficient by itself. Retailers and Brands need partners capable of contextualizing and interpreting data to be able to design their proximity strategies with maximum precision. The new Last Mile® technology that Glocally presents in its webinar on April 15 in collaboration with MarketingDirecto.
Part of the integration of high-value data, from different sources, which is applied at a local level, and to which the human factor that is incorporated as a layer of unique information and interpretation Phone Number List provided by its teams deployed throughout the territory. The result is the creation of the only technological solution on the market that integrates data and human knowledge about consumer behavior in "the last mile"; the distance that affects the purchase decision in the closest environment. Fran Ares and each of the different geographical areas of Spain.
What do large companies have to do to enter this new local scenario? What particularities differentiate some regions from others? What do retailers think about this new commercial context? This and much more will be discussed in an event organized by Glocally in collaboration with MarketingDirecto.com in which leading brands in the digital scene, such as McDonald's, will participate to tell us their experience about the importance of Local for national brands. Moderator: Cristina Delgado, AER General Director. So don't hesitate, if you want to know more about the paradigm shift, register here and don't miss this webinar focused.
Part of the integration of high-value data, from different sources, which is applied at a local level, and to which the human factor that is incorporated as a layer of unique information and interpretation Phone Number List provided by its teams deployed throughout the territory. The result is the creation of the only technological solution on the market that integrates data and human knowledge about consumer behavior in "the last mile"; the distance that affects the purchase decision in the closest environment. Fran Ares and each of the different geographical areas of Spain.
What do large companies have to do to enter this new local scenario? What particularities differentiate some regions from others? What do retailers think about this new commercial context? This and much more will be discussed in an event organized by Glocally in collaboration with MarketingDirecto.com in which leading brands in the digital scene, such as McDonald's, will participate to tell us their experience about the importance of Local for national brands. Moderator: Cristina Delgado, AER General Director. So don't hesitate, if you want to know more about the paradigm shift, register here and don't miss this webinar focused.