Post by account_disabled on Mar 11, 2024 11:43:15 GMT 8
Having won over 800 million people, TikTok is ready to attract the attention of advertisers in the 150 countries in which it operates. To do this, he presented TikTok for Business, a new site dedicated to advertising opportunities for companies, precisely in the days in which Facebook is being boycotted by some large companies. I have put together a short guide to the advertising formats currently available and to the TikTok Ads Manager, the platform for planning advertising independently. tiktok in-feed advertising TikTok advertising formats In-Feed Ads : is a format of full-screen vertical videos (5-60 seconds), with active audio and skippable by the user. It is shown in the “For You” section among other organic videos.
It may contain a Call To Action (visit to a site or India Mobile Number Data download an app); TopView (formerly known as Brand Takeover): is a full-screen, audio-active, clickable vertical video format. It is shown when you open the app to catch your attention. It can last an entire day and is assigned to only one advertiser at a time. TopView Lite : similar to the previous one because it is shown when the app is opened. This can be a 3 second image or a 3-5 second full-screen vertical video without sound. Clickable. Branded Hashtag Challenge : to stimulate the community to produce videos, the platform invented thematic challenges, marked by hashtags. Companies can sponsor such challenges to gain visibility. They last 6 days and can be multi-market.
By clicking the campaign hashtag you land on a page that aggregates all the User Generated Content containing the hashtag. The challenges are also promoted on the Discover page. In-Feed Ads and TopView Lite are also included in the bundle. Branded Hashtag Challenge Plus : Offers all the opportunities of the challenge format with the added ability to drive sales. They contain a CTA that points to the landing page related to the hashtag, which can show the company's stores, products and an instant survey. In-Feed Ads and TopView Lite are also included in the bundle. Branded Effects : Companies can create custom effects for users to use. Now the 3D and Augmented Reality ones (an invention of Snapchat) have been added to the already existing 2D ones. These effects are highlighted in the first 5 places of the "hot" or "trending" tab (then in non-guaranteed places in the following 5 days).
It may contain a Call To Action (visit to a site or India Mobile Number Data download an app); TopView (formerly known as Brand Takeover): is a full-screen, audio-active, clickable vertical video format. It is shown when you open the app to catch your attention. It can last an entire day and is assigned to only one advertiser at a time. TopView Lite : similar to the previous one because it is shown when the app is opened. This can be a 3 second image or a 3-5 second full-screen vertical video without sound. Clickable. Branded Hashtag Challenge : to stimulate the community to produce videos, the platform invented thematic challenges, marked by hashtags. Companies can sponsor such challenges to gain visibility. They last 6 days and can be multi-market.
By clicking the campaign hashtag you land on a page that aggregates all the User Generated Content containing the hashtag. The challenges are also promoted on the Discover page. In-Feed Ads and TopView Lite are also included in the bundle. Branded Hashtag Challenge Plus : Offers all the opportunities of the challenge format with the added ability to drive sales. They contain a CTA that points to the landing page related to the hashtag, which can show the company's stores, products and an instant survey. In-Feed Ads and TopView Lite are also included in the bundle. Branded Effects : Companies can create custom effects for users to use. Now the 3D and Augmented Reality ones (an invention of Snapchat) have been added to the already existing 2D ones. These effects are highlighted in the first 5 places of the "hot" or "trending" tab (then in non-guaranteed places in the following 5 days).